In the olden days

In the olden days

When I was a child we used to say in the olden days it was like this or that. Do you remember that? It was like everything was different back then.

Way back then

When I worked in the personnel department in a government department in my mid-twenties I was given the job of going through old files. They were mostly boring. Though, every now and then there would be ones where women would be pleading or asking if they could stay in their jobs once they got married.

I don’t know when it changed, obviously, it had by the time I was working in the late 80s. Perhaps it was part of the women’s movement we saw from that time. However, in the 1960s and before then if a woman was working in the public service and she got married she lost her job.

The little housewife in the olden days

Once you were married you became a housewife. It was like you didn’t really matter and all you had to do was make sure the house was clean and tidy, that your husband was kept happy and you brought up the children. It was up to you to look your best and be the dutiful wife.

Thank goodness times have changed. Well, mostly they have.

Women’s ideas outside the home were not taken seriously. They were often treated like children themselves.


For this post, I have found some advertisements that show what is expected of the married woman or women in general. They are about what society expected of women. They are so derogatory and I’m so glad I wasn’t around then.

Though the ad that I was most shocked about what the one about beating your wife. These days it is either illegal to do it, or some couples do for sexual gratification or to get off. Well, the romance books tell me that and I seem to be addicted to them at the moment. We can talk about that another time.

In my last post, I spoke about being a housewife now, but I haven’t really talked in detail about it. I will save that for another day. Today I thought we could look at what our mothers and grandmothers and those before them had to put up with.

I searched the internet for old ads. Do you have any that you think are funny? Maybe some that are scary? What do you think about these now?

In the olden days

6 thoughts on “In the olden days”

  1. Wow the booklet promoting wife beating blew me away. I remember my father buying an appliance for my mom at Christmas. She was not amused. It’s different if you ask for one. I wanted a Kitchen Aid stand mixer and was thrilled when I received it. Buying a cleaning product, however, as a gift is not cool.

    1. I know what you mean, I thought the same. Never expected to find ads like that.
      Yeah, I remember those days, how horrible it was, but I often ask for something like an appliance for Christmas, though it is usually not something for housework, lol. Like you I get a Kitchen Aid stand mixer as well. I love it. Thank you Mama.

  2. The advertising from back then was atrocious. How much it reflected real life is anyone’s guess. I know my mom, or her friends, wouldn’t have tolerated that kind of behavior or treatment.

    1. It was atrocious, it is fun to look at though. I don’t know, but we know attitudes were different back then, thank goodness some things have changed.

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